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FORD ride and drive
With a kickoff in May and running through December, five regional test drive teams representing the Fiesta Movement are traveling across the country to engage consumers with the opportunity to test drive a European-spec Ford Fiesta.
The Fiesta Movement test drive is drawing huge numbers by engaging more than 137,000 consumers, with more than 28,000 taking a Fiesta for a test drive.
The teams are visiting at least 200 cities over eight months, stopping in small towns and big cities, as well as making appearances at major and regional events and festivals. One of the next stops for the Fiesta Movement is the Sacramento International Auto Show from November 13th – 15th at the Cal Expo. Test Drives will be Friday from 11am – 5:30pm, Saturday and Sunday from 10am – 5:30pm.
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